It’s time to talk tourism in the Murrumbidgee Council area.
As part of a new tourism initiative to make the region a visitor destination of choice, Murrumbidgee Council is inviting tourism industry operators and members of event committees to help get the conversation started.
The first stakeholder meeting will be held Thursday, June 1 at 12.30pm to 2pm at Yarrow Park Cellar Door, Kyola Rd, Coleambally.
Murrumbidgee Council’s economic, tourism and community development manager Gerrie Carr-MacFie said a collaborative effort was needed to increase the value and contribution of tourism to the region.
‘‘Council is committed to working with business, community and government to grow Murrumbidgee as a visitor destination,’’ she said.
‘‘Local Representation Committee chair Ruth McRae has been doing a sterling job representing the interests of our region, including assisting the transition to the new state government supported Destination Riverina Murray, and on various marketing initiatives including Kidman Way and Newell Highway Promotion committees.
‘‘We need a renewed commitment from businesses to grab opportunities and grow the visitor industry across Murrumbidgee Council area as a partnership.
‘‘A good start to working smarter is to set some structure around information sharing, familiarising ourselves with the visitor product that is already in the Murrumbidgee area, and increasing co-operation between businesses.
‘‘With the merger, we now have an even broader offering to entice visitors and new business opportunities to our region.’’
The new initiative includes quarterly tourism stakeholder meetings around the region, ‘Let’s Talk’ drop-in sessions and the creation of regular email updates via Murrumbidgee ‘Talking Tourism’ newsletter from this July.
The first stakeholder meeting at Yarrow Park will include:
●Council tourism update including Murrumbidgee tracks and trails activities, Economic Development Strategy and visitor information collateral.
●Briefing on the establishment of Destination New South Wales and the activities of state government in promoting regional tourism.
●Update on Riverina Tourism.
●A briefing on the Taste of Riverina festival including opportunities to participate in events.
●Update on Newell Highway and Kidman Way promotions.
●Building a database of contacts.
‘‘I understand it is never easy to get away from your tourism business, but we encourage attendance at meetings where we can learn about the product and the businesses that are contributing to our visitor industry,’’ Ms Carr-MacFie said.
‘‘We are offering drop-in sessions in Jerilderie, Coleambally and Darlington Point for those unable to make the inaugural quarterly meeting.’’
Those unable to make the Yarrow Park meeting can book in a half hour to talk and share information at the ‘Let’s Talk’ sessions.
To attend the tourism meeting or to book a time, date and venue for a Let’s Talk session call (03)58861200 or email firstname.lastname@example.org.