THE grape and wine sector has welcomed the recent launch of the Australian Government’s $50 million Export and Regional Wine Support Package.
Australian Vignerons, the Winemakers’ Federation of Australia and Wine Australia have worked in close consultation with the Australian grape and wine sector to develop the business plan, which will be delivered over three years.
The package comprises four distinct programs that aim to transform the sector by enhancing and showcasing the nation’s wine tourism and driving further demand for Australia’s growing wine exports.
Australian Vignerons independent chair Jo Andrew praised the support all parties had provided for the package.
“This funding allows Australian growers and makers of wine to build on the excellent recent results in both domestic and international markets,” Ms Andrew said.
Winemakers’ Federation of Australia president Sandy Clark agreed.
“The $50 million package provides a once in a generational opportunity to grow demand for Australian wine,” Mr Clark said.
Wine Australia chair Brian Walsh said the ongoing support to continue Australia’s grape and wine sector flowing was greatly appreciated.
“We have convened a nine-person Marketing Advisory Group from different parts of the sector to provide advice on the strategy and activities to be considered for program one — accelerating growth in international demand,’’ Mr Walsh said.
Brian said this was just the first of a four-part program aimed at further expanding the sector in Australia and overseas.
“This program, which focuses on the United States and China markets, aims to grow both demand for our wine exports and showcase Australia’s wine tourism offering and we will continue to work with Tourism Australia to leverage opportunities,’’ he said.
“Program one is in addition to Wine Australia’s existing activities, where there is unwavering commitment to continued investment into the full breadth of Australia’s export markets.
“We have already received sector approval to commence some early activities this year including Australian Wine Week in San Francisco and New York and involvement in the Hong Kong Wine and Dine Week in October.’’