News

Ads to empower girls

By Benalla Ensign

Women in Benalla and across Northern Victoria will be inspired to get active thanks to the powerful new campaign This Girl Can — Victoria launched last month by VicHealth.

The campaign is a local version of the world-renowned campaign by Sport England, which inspired an incredible 3.9million English women to ditch the couch and get active.

This Girl Can — Victoria aims to build upon this success and empower women across the state to get active and overcome feelings of judgement, fear and embarrassment, which are stopping them from getting active.

The ad features everyday Victorian women — no airbrushed Instagram models — overcoming their fears and giving it a go, curves, jiggles, wrinkles and all.

The women, from all across the state, get their sweat on in a range of activities from boxing, cycling and roller-derby to netball and Aussie rules.

State Member for Northern Victoria Wendy Lovell encouraged local women to become part of the This Girl Can — Victoria community.

‘‘This Girl Can — Victoria shows everyday women getting out there and having a go. That’s what this campaign is all about — getting Victorian women up and moving,’’ Ms Lovell said.

‘‘This campaign is about empowering women to smash outdated stereotypes about what they can or can’t do in the gym, on the sporting field and in our neighbourhoods.’’

VicHealth chief executive officer Jerril Rechter said the fear of judgment stopped too many women from being physically active.

‘‘This campaign isn’t about making women feel bad about not doing enough exercise,’’ Ms Rechter said.

‘‘It’s about celebrating what they can do, even if that’s just a walk around the block or a few laps of the pool.’’

●Local women are encouraged to join the This Girl Can — Victoria movement by heading to thisgirlcan.com.au and join the community on Facebook, Twitter and Instagram and follow #ThisGirlCanVIC