Woolworths is partnering with celebrity chef Jamie Oliver to encourage Seymour kids to try their hand at packing the perfect lunchbox for their parents today.
Pack Your Parents’ Lunch Day is aimed at starting a conversation within Australian families about selecting smart, fun and healthy choices for lunch, and giving children the power to make those decisions.
According to the Australian Bureau of Statistics only 3.6 per cent of children and 4.5 per cent of adults in Victoria meet the recommended national dietary guidelines for fruit and vegetable intake.
‘‘Creating a generation of fresh food kids is something that, as a parent myself, I wholeheartedly stand behind,’’ Oliver said.
‘‘Pack Your Parents’ Lunch Day is all about empowering kids in the kitchen and getting them to understand what it takes to make a healthy lunchbox.
‘‘It’s about discussing choices, getting stuck in and inspiring them to take an interest in food as early as possible.’’
Woolworths Seymour store manager Anthony Vivona said it was a challenge to get children to eat healthy.
‘‘We understand the challenge busy families face around packing a nutritious lunch box that kids will actually eat,’’ he said.
All parents need to do is to encourage their children to pack their lunch for them today.
They are also encouraged to share kids’ creations via social media using the hashtag #packyourparentslunchday.
Oliver suggested Seymour kids use the five food groups — including a variety of dairy, protein, wholegrains and a whole rainbow of fresh fruit and vegetables — in the lunchboxes for their parents.
Packaged foods could be okay, but foods high in salt, sugars and saturated fat were best left out, he said.
Pack Your Parents’ Lunch Day is an extension of other Woolworths’ fresh food kids programs, including free fruit for kids, which gives children the chance to eat their favourite, fresh seasonal fruit for free when they visit the supermarket.
In the past year alone, more than 18million pieces of free fruit have been given away to kids.
Woolworths is also now offering customers bags of mini fruit such as apples, pears, bananas and mandarins, perfect for little hands, for just $2.50 a bag.
Seymour parents can also discover some inspiration for creating a fun and healthy lunchbox by visiting woolworths.com.au/freshfoodkids