CAMPASPE Shire has joined forces with the NRMA to manage and upgrade the Echuca Holiday Park.
One of council’s biggest businesses the park has been rebranded and brought under the stable of NRMA Parks and Resorts from May 1.
The new partnership will see NRMA Parks and Resorts working closely with council to manage the park and improve facilities as part of a capital investment plan.
NRMA Parks and Resorts chief executive Paul Davies said the NRMA was thrilled to partner with the council and welcome Echuca Holiday Park into the NRMA branded family.
“From May 1 we have brought Echuca Holiday Park into the national family of NRMA Parks and Resorts, increasing our touch point for members and offering increased value for families wishing to explore the beauty of this great nation,” he said.
“The NRMA prides itself on providing exceptional holiday experiences, in fantastic locations at affordable prices.
‘‘We are committed to working with Campaspe Shire Council to deliver and enhance the unique experience on offer at Echuca Holiday Park.’’
Mr Davies said holiday parks are the cornerstone of the quintessential Australian driving holiday.
‘‘And the NRMA’s expansion in the industry is a tangible way for us to safeguard this wonderful tradition for future generations,’’ he said.
‘‘Our mission is to make the great Australian road trip experience more enjoyable and accessible for everyone.’’
Campaspe Shire corporate services general manager Fleur Cousins said although the park has been rebranded it would continue to be managed by Australian Tourist Park Management in accordance with council’s awarded contract.
‘‘NRMA acquired the business Australian Tourist Park Management (ATPM) back in June last year — however no major changes were made to ATPM’s business structure,’’ she said.
‘‘When the management contract was awarded by council to ATPM, the submission was accepted with the knowledge that NRMA was a financial partner of ATPM and options could be explored for branding and member benefits throughout the life of the management contract.
‘‘The change does not cost council money.’’