Victorian cancer patients need 15 per cent more financial assistance than usual at Christmas, and Benalla shoppers are in a position to help.
Coles has launched a national Christmas campaign to raise funds for the Redkite cancer charity to help provide financial and emotional support to children and young people with cancer and their families.
It is estimated that every day in December, a family in Victoria will be told their child has cancer.
From now until Boxing Day, Benalla shoppers can purchase a $2 Redkite donation card at Coles, with 100 per cent of proceeds going to Redkite.
Customers can also help make Christmas sweeter by purchasing a $1 Coles gingerbread man, with 20 cents from every sale going directly to Redkite until Christmas Day.
Redkite’s head of fundraising Isobel Lindley said cancer made Christmas a difficult time for too many families across Victoria.
‘‘Unfortunately cancer doesn’t stop at Christmas and the pressure on families can be heightened when a child or young person is in hospital or very sick,’’ she said.
‘‘By providing financial support, we can help with essentials like putting petrol in the car for those endless trips between hospital and home.
‘‘Thanks to the generosity of Coles and communities across Victoria, every card or gingerbread man purchased can make an enormous difference to the lives of families facing their child’s cancer.’’
Coles’ state general manager Mark O’Connor encouraged local shoppers to support the campaign to help take the pressure off families affected by cancer this Christmas.
‘‘We’re pleased to be raising funds for such a worthy cause and hope the local community will show their support for Redkite again this year,’’ he said.