Charlie Phillott knows better than most how the banks have hurt Australia's farmers.
The Queensland grazier fought for years after he and his son were forced off their land by ANZ.
But Mr Phillott won, reclaiming his Carisbrooke Station in north central Queensland in 2015 and gaining an apology from the bank's then-chief executive Mike Smith.
He is now calling on the banks with a simple request - show farmers the compassion they deserve.
"The treatment by the banks has been absolutely inhuman, really," Mr Phillott told reporters outside the banking royal commission in Brisbane on Tuesday.
The banks' treatment of Australian farmers is being laid bare this week, with ANZ admitting it did not treat the Phillotts family fairly or ethically.
ANZ also concedes it should have shown more empathy towards former Landmark Financial Services customers who faced hard times when it bought the Landmark agribusiness loan book in 2010.
But admissions aren't enough for Mr Phillott.
"Those running the banks have to change their tack. It's important they treat people everywhere as human," he said.
"One of the things I would very much like to see enforced is the banks are compelled to compensate very adequately those they have ruined, left destitute, bankrupt for nothing.
"They need to also tailor their services to the rural industry."
Mr Phillott's federal MP Bob Katter interjected during Tuesday's hearing to ask Commissioner Kenneth Hayne QC what would anything be done to address ANZ's conduct.
"All I will say to you is that we're looking at these things at the moment through the lens of particular case studies," Commissioner Hayne said.
"There's a lot of people out there concerned and I know that."