Murray tourism on the menu

By Deniliquin Pastoral Times

A new strategy launched last week aims to attract more food and wine tourism to the Murray.

The NSW Food & Wine Tourism Strategy & Action Plan 2018-2022 was on Thursday released and launched by Deniliquin’s State MP, Member for Murray Austin Evans, and NSW Tourism Minister Adam Marshall.

Mr Evans said the strategy would bring significant benefits to rural and regional communities.

‘‘Today’s announcement is yet another example of the Government continuing to invest in activities to boost local economies and I’m looking forward to welcoming more visitors to the Murray region as a result of this initiative,’’ Mr Evans said.

‘‘The Government will be rolling out 27 actions to support the sector through activities such as marketing, product development workshops and research to identify local opportunities, trends and gaps,’’ Mr Marshall said.

‘‘Ongoing collaboration between Government and industry will play a key role in achieving the objectives and I encourage the state’s food and wine operators to become familiar with this plan so we can all work together to ensure travellers continue to develop a real hunger and thirst for NSW.’’

‘‘This strategy will steer us on a growth trajectory as we work towards tripling overnight visitor expenditure and reaching $25 billion in regional visitor expenditure by 2030.’’